Product Description
Reach for Blonde Life Brightening Shampoo for lightened and chemically treated hair.
The gentle, sulfate-free formula effectively cleanses hair, removing impurities and unwanted yellow tones. In return, it guarantees beautiful, pure color, soft hair, and a clean feeling.
JOICO Blonde Life™ blonde hair care shampoo owes its exceptional performance to several ingredients. The first is arginine – a natural amino acid that supports hair elasticity. It is responsible for instant strengthening and nourishing of hair, and also reduces damage.
Another ingredient is Monoi oil – a blend of coconut oil and gardenia flower extract. It protects, deeply moisturizes, softens, elasticizes, and thickens hair. Monoi oil also smooths hair, reduces frizz, and limits dryness.
Tamanu oil is also a valuable addition to the Blonde Life line. Rich in essential fatty acids and omega-6 and omega-9, this oil adds shine and protects color. Additionally, the line contains JOICO's signature blend, Bio-Advanced Peptide Complex®. This blend of keratin molecules rebuilds and protects hair from root to tip. The cosmetics are enriched with a natural detoxifier that neutralizes chlorine and yellow tones, so you can enjoy a clean, cool blonde between treatments.
Features:
• Sulfate-free
• Creamy consistency
Effect:
• Gentle hair cleansing
• Clean, cool blonde shade
• Guaranteed color retention
• Nourishes and moisturizes strands
• Strengthens hair and reduces damage
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