Product Description
Elseve Color Vive - Protective Shampoo for Colored Hair
Colored hair is more susceptible to external factors: frequent washing, UV rays, pollution. Over time, unprotected color quickly loses its shine and intensity, and its tone changes. L'Oreal laboratories have created an intensively caring product that works in 3 dimensions, thanks to which the color remains noble for longer: Deep, Long-lasting, Shiny.
1. Color Fixation: the new formula with Color Fixation Elixir protects the hair fiber and helps retain dyes to increase color durability.
2. Effective Protection: the formula with UVA/UVB Filters acts as a protective screen against solar radiation, protecting the hair against color loss and tone changes.
3. Prolonged Shine: a care formula enriched with Nourishing Concentrate intensely nourishes, leaving hair silky smooth and better reflecting light.
Key features:
- extends color durability
- protects against pigment washout and UV exposure
- provides intense nourishment, smoothness, and shine
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